Recent research from HarperCollins Publishers and Nielsen uncovered a sobering trend: only 41% of children ages 0–4 are frequently read to—a significant drop from 64% in 2012. Even more concerning, less than half of parents say they enjoy reading aloud to their children.

As both a parent and the CEO of Raising a Reader, this hits home. Because I know what the research shows—and I also know how hard it can feel to make reading part of an already full day.

But here’s the truth: reading together doesn’t have to be perfect to be powerful.

Reading isn’t just about words on a page or hitting a milestone—it’s about building connection. Even five minutes before bedtime or while waiting for the bus can spark joy, boost brain development, and strengthen your relationship with your child.

Reframing Reading as Connection, Not a Chore

At Raising a Reader, we believe in bringing joy back to reading. We do this by helping families create simple, sustainable routines through our Classic Red Book Bag and Home Library programs. Each week, families receive high-quality books they can share at home, helping to create joyful moments that build resilience and early literacy skills.

And it works. Families tell us that the program doesn’t just help their children learn to love books—it helps them fall in love with reading together.

The Ask: Let’s Change the Narrative

Instead of seeing reading aloud as something you have to get right—or something to check off a list—what if we saw it as a chance to connect?

• A time to laugh at silly characters
• A quiet moment to wind down before bed
• A shared adventure into a new world

That’s the heart of Raising a Reader’s work: helping families build joyful reading habits that stick.

📘 Read the full article in Education Week

🔗 Learn how Raising a Reader supports joyful reading routines

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